Since 2009, Pinterest has been dedicated to a mission of inspiring creativity in people around the world, regardless of their location, appearance, or interests. Through its visual discovery engine, users organize ideas on "boards" with "pins" spanning fashion, recipes, and more. The groundbreaking "Body Pinclusivity" campaign employs innovative inclusive AI to identify diverse body types in over five billion images, ensuring users receive inclusive search results. Initially launched in the UK, Ireland, US, Canada, Australia, and New Zealand, the campaign is poised for expansion into more international markets.

 

Pinterest's inclusive AI has cultivated positive and inspiring online space since its 2018 initiative to detect and refine results by skin tone and hair patterns. Expanding these efforts to shape algorithms for improved body representation in women's fashion, the search results now offer more diversity. Searching for "date night outfits" or "autumn fashion inspiration" unveils a variety of body shapes, sizes, and skin tones, eliminating the need for specific qualifiers like "plus size."

 

Pinterest's Inclusive Product Team works in tandem with external organizations and experts to craft cutting-edge technology. Partnerships with the National Association to Advance Fat Acceptance (NAAFA), Tess Holliday, and Pinterest Creators demonstrate a commitment to understanding and addressing the needs of the plus-size community. The company's openness to feedback underscores its dedication to fostering a safer and more welcoming online space.

 

The technology will shape how its algorithms increase representation in search results and related feeds for women’s fashion and wedding-related content. For users searching for "date night outfits" or “autumn fashion inspiration,” they will start seeing more people of various body shapes, sizes and skin tones in fashion-related results.

 

Pinterest, honored for Corporate Experience at The Drum Awards for Experience in 2022 and recognized as the Best Employer for Parents in the 2022 WorkLife Awards, values its employees. Since its 2011 launch, Pinterest has received accolades like Time magazine's "50 Best Websites of 2011" and Best New Startup of 2011 at the TechCrunch Crunchies Awards, showcasing its commitment to inclusive technology.

 

Pinterest's "Body Pinclusivity" technology amplifies content from historically marginalized communities, fostering an ecosystem that celebrates inclusion and diversity. By offering search results featuring a diverse range of body types across ethnicities, users of all backgrounds will feel represented. For more details on Pinterest's latest initiatives promoting inclusivity, visit newsroom.pinterest.com.